Data Analysis

Data Analysis

Data Analysis examines what is happening in a category. Category First Services can take raw data from clients and turn it into readable and understandable information. Data analysis is used to determine total market performance, product performance, consumer trends and habits, and how a category has changed or evolved. Clients can then use this information to create new opportunities for growth and increase performance.

Dealing with large data sets can be cumbersome and time consuming. It is very frustrating when you know you should spend less time on data churn and more time on extracting insights from data. Category First Services can produce the category and shopper analysis you need and reduce your churn time.

We work to your requirements, whether it be an analysis of a specific once-off dataset or a larger project brief. We know how to present information drawn from large datasets and present back findings that are compelling and actionable.

Our experience includes advanced knowledge of Microsoft Excel and the data visualisation tool Tableau. We can work with extracts from your category management and shopper data tools including Nielsen Answers, Dunnhumby Shop, Kantar Worldpanel, Symphony Retail and various Space Planning tools.